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Our Story

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FROM CHILDHOOD DREAMS TO UNFORGETTABLE DRESS EXPERIENCES.

A dream that never faded

Finding the dress should feel just as magical as wearing it.

Ever since I was a little girl, I dreamed of becoming a fashion designer. I was accepted into the Fashion Institute of Technology, but my parents, who worked minimum wage jobs, could not afford to send me.

I attended community college, where my academic achievements earned me a full scholarship in education. A professor encouraged me to bring my artistic talents into teaching, and I spent the next 20 years inspiring young minds.

My love of fashion and art never left.

Through Quixotic Event Production & Decor, I found another way to create. Designing weddings, quinceañeras and Sweet 16 celebrations brought me close to the gowns, colors and family moments that make these milestones so special.

I also heard from families who wished they had more gown shopping options closer to home in Northern New Jersey.

The idea became personal while I was planning my daughter’s Sweet 16. I wanted every part of the journey, from the cake tastings to finding her dress, to become a memory we could share.

That feeling became The Dress Affair.

I wanted to create a place where girls feel celebrated and mothers and daughters enjoy the moment together. Looking back, the little girl who dreamed of fashion never gave up. Her journey simply took a different path.

Inspired by my daughter, created for yours.
I cannot wait to be part of your story.
With love,
Johana Zegarra

Founder, The Dress Affair
Owner and Creative Director, Quixotic Event Production & Decor